This Girl Can Campaign Summary
A useful report which sets out the insight behind the This Girl Can campaign, from Sport England, and the learning which is shaping the campaign going forward.
Brighton plus Helsinki Declaration Principles:
- Equity and equality in sport
- Developing participation
Target audience:
Sport administrator
Sport policy makers
Background:
The objectives of the This Girl Can campaign are:
- To Increase the number of girls and women taking part in sport and exercise
- To change how they feel and think about exercising and playing sport
- To change the opportunities available to women to become active
Summary:
The report discusses the insight used, phases, partnerships activations and engagements of the campaign and has some practical information for anyone wishing to implement a similar approach.
