Women and Girls in Sport Closing the Visibility Gap with Authentic Representation
GettyImages describe themselves as ‘the world’s foremost visual experts—capturing, creating and preserving content to elevate visual communications everywhere. By identifying cultural shifts, spearheading trends and powering the creative economy, they fuel visual storytelling worldwide.’
They house several resources tailored to Women and Girls in Sport on their website.
Brighton Plus Helsinki Declaration Principles:
- Equity and Equality in society and sport
- Education Training and Development
- Sport Information and Research
- Resources
Target audience:
- Sport Media
Background:
Getty Images Visual GPS research shows that 68% of fans now believe sports organisations and brands should do more to promote women in sport
Summary:
Getty Images have put together practical Women & Girls in Sport Guidelines to help creatives, editors, art directors, marketers to create and select visual content for unbiased, inclusive visual storytelling.
