Martin is a current NZC board member and ‘One Cricket’ project leader, a project which encompasses NZC’s ‘Women in Cricket Governance’ initiative. Martin was a New Zealand men’s cricket team representative through the 1980s and has been, at various times, CEO of NZC, Rugby New Zealand 2011 (which delivered Rugby World Cup 2011), Tourism Industry Association NZ and Duco Events as well as co-leading the creation of Tourism 2025 (an industry-wide strategic framework for the NZ tourism sector) and Destination Auckland 2025 (a destination management framework for the Auckland region).